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詳細資料ISBN：9781259255496 叢書系列：策略管理 規格：平裝 / 526頁 / 普通級/ 單色印刷 / 3版 出版地：台灣 內容簡介 STRATEGIC MANAGEMENT, 3E BY FRANK T. ROTHAERMEL CONTINUES TO SYNTHESIZE AND INTEGRATE THEORY, EMPIRICAL RESEARCH, AND PRACTICAL APPLICATIONS WITH CURRENT, REAL-WORLD EXAMPLES. THIS APPROACH NOT ONLY OFFERS STUDENTS A LEARNING EXPERIENCE THAT UNIQUELY COMBINES RIGOR AND RELEVANCE, BUT IT ALSO PREPARES THEM FOR THE TYPES OF CHALLENGES THEY WILL FACE AS MANAGERS IN THE GLOBALIZED AND TURBULENT BUSINESS ENVIRONMENT OF THE 21ST CENTURY. EXAMPLES PROFILE THE PRODUCTS AND SERVICES OF COMPANIES THAT STUDENTS ARE FAMILIAR WITH SUCH AS FACEBOOK, GOOGLE, STARBUCKS, APPLE AND UBER. IN ITS CHARACTERISTIC SINGLE, STRONG VOICE, STRATEGIC MANAGEMENT PROVIDES STUDENTS WITH THE FOUNDATION THEY NEED TO UNDERSTAND HOW COMPANIES GAIN AND SUSTAIN COMPETITIVE ADVANTAGE, AS WELL AS HOW TO BECOME MANAGERS CAPABLE OF MAKING WELL-REASONED STRATEGIC DECISIONS. |
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